Every product we own runs on the same engine.
We build, buy and scale consumer products, and we own the distribution that grows them. Every one we add starts with reach we already have.
01 What we own
Held outright, and run by us.
- Surface
- Textly All your messages in one inbox, with scams flagged before you open them. Egypt, Morocco and Algeria.
- Signal
- Hustly Play games, try apps, answer surveys and earn cashback from brands you already shop with. EMEA.
- Commerce
- Sprezz AI commerce, for the buyer a personal shopper would serve. DACH and UK.
02 How we grow
Two inputs, and we own the cheaper one.
We run the creator and clipping network ourselves, so reach costs us what it costs to produce rather than what it costs to buy. Next to it we buy cost-per-action placements, where the network bills only for actions it can verify. One channel is ours and cheap, the other is bought and calculable.
- Organic
- Creator-driven content at CPMs of €0.5–5, run in-house.
- Paid
- Cost per action across offerwall networks. We pay for completed actions, not clicks.
03 The system
What one product makes, the next one uses.
Textly supplies the daily surface, the one app people open without a reason to, and the cheapest place we have to put something new in front of them. Hustly supplies the cash-motivated audience and a live read on what makes users act. Both run into Sprezz, which turns that reach and that data into commerce.
04 How we operate
The next one plugs into the same engine.
Nothing we own stands on its own. A product we buy arrives with distribution already attached, which is why we can pay for it in cash and grow it without raising against it.
- Compounding
- Everything we work on is made to raise the value of the whole portfolio. Each product makes the next one cheaper to grow.
- Ownership
- One small team owns roadmap, release, support and economics. No hand-offs, no diffusion of responsibility.
We're not collecting apps. We're compounding an operating advantage.
Built something good, or have an idea with a healthy core?
We buy outright, 100% cash, no earn-outs. We do not strip what we buy, we scale it with our engine. If you would rather keep building it yourself, we back that too.